ANIMATION / MOTION GRAPHIC VIDEOS
Over the past few years we have seen an explosive growth of online video especially explainer videos. The popularity has proven effectiveness in growing your business and being an excellent marketing tool. The public gain a better understanding of a product or service once they see the video being explained in an engaging format. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Using carefully crafted design and illustration with the use of smooth motion and audio to give a bigger picture engaging not just the eyes, but also the ears. An animation video on your website will really help boost your search ranking because of the amount of time visitors stay on your website.
Below we have put together a helpful simple step-by-step process of what happens if you would like a video / animation created.
First stop is to find out what you are hoping to achieve by having an animation or motion graphic video. Where it’s going to be viewed? Who your target audience is? Do you have a deadline? We’ll also need to know from the start if you have brand guidelines, colours or fonts that need to be adhered to in your video.
Once we receive the script from you we will create either a storyboard or some style frames. The storyboard can be a very loose sketched storyboard or have a more finished look. Style frames are generally just a few finished looking snap shots of what style the video will look like depending on your requirements. This is an important initial stage of the process as either one will have to be signed off once you are 100% happy.
Once the storyboard / style frames have been signed off its full steam ahead with creating some stunning creative design assets ready for the animation process.
VOICE OVER ARTIST
We can help source a professional voice over artist and recommend the right style of voice to suit your video if you don’t already have one in mind.
Again like the voice over artist we can also help or suggest what type of music would suit your video subject and flow of animation.
The animating takes time and depending on how long the script is or if there is more than one video it will depend on whether its a few days or a few weeks work. Of course if it is weeks of work then we will be happy to send over a section for you to review should you wish.
To finish off we like to add sound effects which can really help simulate reality, create illusion and also mood. These sound effects will be all mixed along with the voice over and music track to all work in harmony together.
Time to take a deep breath and have your finished video delivered to you in your required format. (If needed we can advise most suitable format depending on where the video will be viewed).